Back in January, I wrote about the blogging world behaving much like the CB radio craze of the late '70s and early '80's. The noise is massive, and reviewing the "how to be a blogger" advice out there results in a laundry list of metadata, cross-linking, text phrasing, and advertising optimization techniques that now represents a significant barrier to entry for anyone wanting to get their name up in lights on the WWW.
When economic barriers to entry are high and prices for advertising are dropping, I can see we're on the downward slope of the product life cycle. And now we need to add another risk to the pot; your own words coming back to bite you.
I've been doing some expert witness work over the past year, and that means you're working closely with lawyers. Like any other field, there are books out there, and the advice is consistent: be careful what you say in public. Lawyers will bring up your past writings, even informal ones like this blog, and attempt to use them to conflict with the opinion you're giving. It doesn't matter that your written opinion is expected to be held to the highest standards of fact-based verification and validation while the attack against it is to be based on what is essentially casual hearsay. Apparently that flies in our judicial system.
Luckily, I already have a fairly sparse and bland blog. With the new reality of low penetration in a high noise environment, it's general lack of utility for marketing purposes, and the risks inherent in publishing your words to the public, blogging just isn't worth it to me anymore.
Sure, I'll put something out there every once in a while to keep the Web site fresh. But sparse and bland will continue for the foreseeable future. Oh well.